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Amrop Celebrates Romanian Partnership with 'Context Matters' conference

Amrop’s newest member firm recently celebrated its partnership in the global network with a conference attended by 130 business executives from across the country.

The new partnership brings to the Romanian market a unique combination of the resources and global expertise of the Amrop network, as well as the deep understanding of the local business context of the Romanian partners. The Romanian Amrop team members are Oana Ciornei, Managing Partner, Marius Precu, Senior Client Partner and Iulia Pietruschevici Radau, Senior Client Partner.

During his opening address, Guenther Tengel, Amrop’s Chairman for Central and Eastern Europe, underlined the elements necessary for success in the region. He said, “The corporations which succeed here do not take a ‘helicopter view’ of the region. Instead, they take a country-by-country view, understanding local differences, listening, learning, sharing and helping. That’s a precondition in this part of the world. That’s Amrop’s world - with 17 offices, 70 partners & consultants and 600 assignments per year, we work across the entire region, country-by-country, with in-depth local knowledge.”

Commenting on the Romanian market, Mr. Tengel continued, “We strongly believe in the potential of this market, and our belief is reinforced by the fact that over 60% of the companies we surveyed in CEE will stick to their investment plans in the coming years, regardless of the economic slow-down in 2008-2010.”

Oana Ciornei, Managing Partner in Romania, said, “Each of our clients is unique; there is a unique combination of factors that ensures the success of an organization. Understanding the specific business context of each individual customer, its corporate culture, is essential in terms of identifying the ideal candidate. At the same time, hiring decisions are successful in the long term only when the specific candidate’s career context is considered.”

The conference continued with speeches and discussions about the influence of Context on businesses, economic realities, strategic decisions and their effects on various professions and occupations.

For more information about Amrop in Romania, please visit